Social media, analytics, and customer privacy
Whilst these organisations have published GDPR compliant privacy policies, their entire business is based upon collecting personal information and other data for use with targeted advertising and so hiding the details of exactly what they do with the vast amount of data which they collect in long policies is key to their entire business model.
Our use of Google Analytics benefited us by allowing us to make sure that we develop a website which works well for our users and functioned well as a sales tool, but upon further reflection we have come to realise that whilst we undoubtedly had some small benefit from those services, Google, Twitter, and Facebook were getting disproportionately more benefit. By using their analytics and social buttons on our website, we were unwittingly giving these companies the ability to track our customers through our website! They could track the fact that you, most likely one of their users, visited our website, which means that they now know that you may be interested in hosting services, or run a website, or perhaps buy domain names and this means that they can profile you based on those interests then target their advertising appropriately.
We’ve decided that we don’t want to facilitate the indiscriminate tracking of visitors such as yourself by these companies any longer; we don’t get a massive benefit from these services, but what we are doing is enabling them to further track you around the internet and that isn’t right, there are other means we can user to measure our website performance without benefiting these huge international companies gaining even more information about you. From today these services have now been completely removed from our website - this blog no longer has social buttons on it, and our website no longer tracks users behaviour throughout the page.
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